Top 10 Changes That Impacted Google My Business in 2020

Posted by ColanNielsen

2020 has been a busy year for Google My Business( GMB ). Since January, Google has propelled new peculiarities, deposited imperfections, and had to adapt to the global pandemic.

At Sterling Sky, we think it’s important to keep track of all the changes that have taken place in the local scour opening in general, and that impact GMB solely. So far in 2020 we are up to 54 reforms.

As you can tell, modifies that impact Google My Business came at a fast pace — and at high-pitched magnitude — in 2020. In this announce, I spotlit the changes I think were most important in each month of this year, still further. For an exhaustive list of all the updates that ought to have prepared, check out this timeline.

January: Google affixes borked — hello, 2020!

Foreshadowing things to come, GMB started off the year with a major issue in their Google Posts feature. Google Posts were getting accepted left, right, and hub.

At first, it appeared to be a bug in the system. We were further muddled when Google stated that everything was “working as intended”, but the Google My Business Forum was still flooded with users complaining that their Google Posts were being rejected, and not just for a single intellect 😛 TAGEND

And then Google announced that they resolved the issue. Was it absolutely “Working as intended”? Likely not, but the issues have, indeed, been resolved.

This hiccup originated it tough for SEOs who give Google Posts as part of their service offerings to do their work, and it would have been even more difficult for software fellowships that connect to Google’s API and offering multi-location Google Posts.

When one of GMB’s products neglect, it’s on us as SEOs to clearly explain what’s happening to our patrons. Remaining on top of GMB bugs, and being able to articulate them, is a critical component of the modern neighbourhood SEO tool belt.

February: Google computes “suggested categories” for GMB Concoction

February participated the first of many visible changes to the GMB dashboard when Google supplemented “suggested categories” to the Concoction part. As of today, we still don’t know if this specific addition impacts ranking, but they still appear in the business profile on mobile, so they can impact changeovers. In addition, we do know that adding actual GMB Products does not impact rank.

March: Google propels various COVID-related pieces

March considered the beginning of GMB allocating a large percentage of their support resources to the healthcare horizontals “thats been” affected most by COVID-1 9. To involve things further, Google disabled the GMB Twitter and Facebook support options.

In addition to allocating resources to healthcare horizontals, they began launching specific GMB peculiarities to help organizations adjust and communicate their current state of operations to their patrons. Some of these initial features included 😛 TAGEND Shutting off the ability for businesses to receive brand-new scrutinizes and Q& AAdding the option to report a location as “Temporarily Closed”Disabling brand-new photos uploaded by customersAdding a COVID-1 9 Google Post type

These pieces have done a great job helping jobs through the pandemic, and open SEOs another venue to offer value by implementing them for our consumers in a proactive demeanour.

For instance, the COVID-1 9 Google Post type appears higher up in the business profile, compared to regular Google Post types, which gives us the opportunity to offer businesses an effective way to give their message an increased level of visibility.

April: GMB lends telehealth appointment and COVID attaches

April concluded with GMB adding several new website tie-in alternatives to the dashboard. The two main link options that were added are the “COVID-1 9 info link” and the “Telehealth info link”:

Here’s how they examine live on mobile 😛 TAGEND

We dug into Google Analytics for the speciman above. The COVID relates, in addition to being a beneficial channel to communicate brand-new protocols, likewise drove traffic and transitions.

May: Google corroborates April/ May regional higher-ranking fluctuations were imperfections

In November 2019, we described the neighbourhood rank algorithm as the “most volatile” we had examine it to date. The ranking fluctuation was so great that we named the algorithm inform that was happening “Bedlam”.

When we started to see strikingly same volatility in the neighbourhood search results in April 2020, we climbed to the conclusion that this was another local algorithm revise. Nonetheless, Danny Sullivan confirmed that it was a bug this time around 😛 TAGEND