As many of you know, advertising on Facebook during the holidays can be difficult. There are so many advertisements and so many advertisers competing for attention.
Black Friday weekend can be one of your most profitable times of the year as an ecommerce business if you know how to approach it in your Facebook advertising.
So how can you break through the noise?
Today, I am going to teach you about the Pent-Up Demand method that has been effective at rendering hundreds of thousands of dollars in marketings during Black Friday weekend back in my authority days.
Step 1: Turn Off Your Retargeting
This method profits on people’s anticipation of upcoming marketings on Black Friday/ Cyber Monday, and it is really simple to execute.
All you need to do? Turn off your retargeting gatherings a 1-2 weeks before your advertising launches and positioned 100% of your budget toward your top-of-funnel prospecting.
Why, you ask? Well, the answer is simple.
Doing this will build up a fairly sizable audience of users that went to see your website but didn’t buy anything. These beings were interested enough in your concoctions to sounds, but something are likely to have harboured them back from buying. It’s okay though because we will give them a great chance to complete their acquire in the next step.
Step 2: Preparing Your Promotional Ads
In the weeks leading up to Black Friday, you are going to want to take this time to prepare your promotional materials for the upcoming ad blitz.
Whether you are offering a BOGO deal, or a discounted premium on a popular product, it is important that you create ads that mention this promotion in both the epitome/ video AND in the ad fake. You can always develop new imaginative for this if you like, but I recommend exactly repurposing your best performing artistic and computing a banner or callout that fixes it clear what your promotion is. This action you know it will be effective.
For the ad emulate, I also recommend repurposing your best copy for this. I like to use yaytext.com to create eye catching headlines and callouts for the transcript. You want to create a sense of urgency to get beings to purchase, so make sure you make it clear that is marketing is only live their lives Black Friday
Step 3: Turning Your Retargeting Back On
The last part of this method is where the occult happens. Once Black Friday goes around, it is time to turn your retargeting publics back on and REALLY move your budget into these audiences.
Now , usually I wouldn’t recommend pushing your frequencies in your retargeting publics. But Black Friday/ Cyber Monday has so much earning potential for ecommerce ventures, you can squeeze a lot of sales out of your retargeting publics during that weekend.
So spend as much as you can during these 3 daytimes! If you have the inventorying and the budget, find your best performing ad pitches and truly push into them during this weekend. If your publicity is seducing enough, you will have a HUGE audience of parties to push these ads to and really is a lot of blow for your buck.
If you can implement this strategy well, you are able to investigate bigger ROAS increases with lower CPMs, since retargeting audiences generally have lower CPMs.