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Companies looking to remain competitive must now find ways to address consumers as distinct people with most specific, personal predilections. This is the essence of data-driven marketing. By gathering rich, relevant data on consumer behavior [Read More…]
The quotation “garbage-in/ garbage out” applies to virtually every initiative modern market and sales squads are working on today, including ABM, predictive, and commerce automation, to mention a few cases. However, business find it difficult [Read More…]
Gartner predicts that the average US adult will own more than six smart-alecky designs by 2020, moving cross-device IDs and name settlement — the ability to consolidate disparate sets of data into an individual profile [Read More…]
It’s hardly trade secrets that marketing execs of all types are using more data. Data is more powerful than ever, driving decision-making and informing strategy. For the third consecutive year, Dun& Bradstreet has partnered with [Read More…]
Marketers continue to be inundated from all sides about artificial intelligence( AI) and machine learning. But what good is it when your campaign data exists in silos and you can’t witness the “big picture” to [Read More…]
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