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Your platform page has one job–turn guests into consumers. Whether they’re become customers of your newsletter, body, or products, it all starts with your bring page. Convincing visitors to let you into their inbox or [Read More…]

Want to thump a home run on your next YouTube ads expedition? Then you’ll need to combine the privilege targeting alternatives with a great ad that’s tailor-made for each specific audience. And in this post, [Read More…]

It’s a huge mistake. And hitherto, I see it happen all the time. A marketer or business owner gets so focused on WHAT they’re selling that they forget to think about WHO they’re selling it [Read More…]

You’ve ultimately spotted it… The “treasure map” to building an unstoppable business. We call it the Customer Value Optimization process. ( RELATED: The Ultimate Guide to Digital Marketing) If you’re not very well known how [Read More…]

Whether you’re an employer or a place seeker, the hiring process is often not as easy as we’d like it to be. Many of us have been on the two sides of the table and, [Read More…]