Successful SEO Tactics for Small Business Websites

Successful SEO Tactics

Small business website owners all want Top Google ranking for their website. But how is this done? Without spending an arm and a leg, is first page ranking even possible? Answer: Yes! Following are a concise set of steps that can assist a small business website owner rank well for key phrases.

Successful SEO Tactics: Keyword Research

The small business website owner must consider what keywords a prospective customer would Google when searching for products or services relevant to the website. A good key phrase should be 3 or more words. Highly productive key phrases are quite specific and will encompass what potential customers really need when searching for products or services online. Good keyword research is one of the most important successful SEO tactics.

Key questions:

  1. What problems does the target market have that your business can solve?
  2. What words describe these problems?
  3. What geographic modifier can be added to these words to really capture the local customers?

Cut the brainstorming list down to the best key phrases. Try to make your keywords the ones that are most related to your business and not riddled with vagueness or are too competitive. Make each phrase two or three words in length like the previous example. Frequently three words are better than two as one of the successful SEO tactics.
Successful SEO Tactics: Index Page Content or Text

Text contained on the index page the totality of wording expressed on the web page. Some of the text is written for search engines but all of the text must be written to convert traffic to customers. Conversion is one of the most important successful SEO tactics.

Search engines love unique content and your keywords should be placed in key locations within the content so Google understands the relevance your site has to them. Also make sure that your copy reads well as the content needs to make sense for your visitors who are most important. Communicate effectively to follow the successful SEO tactics.

Keywords should be placed in headings (like H1 tags), at the top of pages, in bold or italics, used as link text to other pages of your site and in (very important successful SEO tactic) the title tag.

With your custom website design you should keep in mind that search engines cannot read images nearly as well as text. Don’t go overboard with flash or gaudy images.

Successful SEO Tactics: Link Building

Essentially every keyword-based text link from another site that leads to yours is a vote for the popularity of your site. Every quality link you receive can improve your search rankings.

The quality of your inbound links is more vital than the quantity. The preferred and more valuable link is from sites that are relevant to your niche and with authority (highly regarded in the niche). Just a few quality links with authority can have more value for your site than hundreds of lesser quality.
One of the best ways to attract relevant inbound links is by engaging in a profitable business blogging venture. Blogs produce words that draw links. Top Google ranking frequently results from a consistent blogging effort.

Successful SEO Tactics: Record the Results

Over time you should watch and record your search engine rankings by doing a Google search for your chosen keywords to see where you rank. You can also monitor where your visitors are coming from by obtaining a free SEO Analysis.
Good practice for a small business website: continue to add site content and increase the links to your website over time. This needs to be an ongoing effort so the site will grow and prosper over time.

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Publish Date: 09/07/2010 6:00

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