Social Media Optimization Tips for a Small Business Website

So what’s all this buzz about social media? Does a small business owner need a Facebook page like Kell Web Solutions, Inc. on Facebook?

What about Twitter? Linked-In? So much to do, so little time.

Here’s some very good Social Media Optimization tips for a small business web design:

According to some, Rohit Bhargava of Ogilvy Public Relations introduced the concept of social-media optimization, which others have continued to expand. Here are five tips  taken from Bhargava’s basic insights to help you drive more traffic to your site using SMO techniques:

  1. Increase the number of links to your site. A website’s popularity rating continues to be influenced by the number of links it gains from other sites. Network to increase that number—and boost your perceived popularity.
  2. Apply bookmarking and tagging. Incorporate buttons for users like “add to delicious” (or other bookmarking sites) to encourage bookmarking. You can also include relevant tags to your site’s pages at bookmarking sites across the Web.
  3. Create inbound links. Create new links on your site to the blogs or sites that contain backlinks to your site. The back-and-forth action should increase its visibility.
  4. Make your content travel. Include “portable” content at your sites such as PDFs, video, and audio files. Send links to them to your list, and offer them to sites related to your niche.
  5. Allow others to use your content. Use RSS feeds to syndicate your content, so that others can use it for their benefit—and drive more traffic to your site in the process.