Excellent blog content acts like a link magnet for a small business website.
One of the most powerful aspects of blogs, in the context of achieving higher Google ranking, is the speed with which you can build inbound links. This is because blogs are populated with the type of content website owners and other bloggers are willing to link to. Whether it’s passing a resource post to contacts on Facebook or Linked In, retweeting a great how-to guide or linking with added commentary from another blog, well written blogs act like a powerful magnet for inbound links.
Static business websites, conversely, have a much more difficult time attracting inbound links. Once the typical directories have been exhausted, acquiring links can become hard work with little tangible reward.