Companies looking to remain competitive must now find ways to address consumers as distinct people with most specific, personal predilections. This is the essence of data-driven marketing.
By gathering rich, relevant data on consumer behavior and demographics, businesses can target their induces and purchasers on a much more personal position, optimizing their date paces while ensuring a positive symbol knowledge.
But delivering on this data-driven expectation can present a number of challenges- particularly for digital enterprises, whose patrons are propelling unprecedented amounts of data in their counseling.
In an effort to find out how agencies are overcoming some of these obstacles, SharpSpring partnered with Ascend2 to field the Data-Driven Marketing Trends Survey. This document describes on those results to offer an in-depth view of the challenges involved in successful data-driven marketing as well as the many actions in which bureaux are helping their clients stay ahead of the curve.
Visit Digital Marketing Depot to download “Data-Driven Marketing: Let Your Data Take the Wheel .”
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