Reputation Marketing: How to Respond to Bad Reviews Online

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Reputation Marketing

Bad Reviews Got You Down? Try These Reputation Marketing Tips

You can destroy your company’s reputation with just one bad move. Once you have your reputation damaged, it can be hard to fix it. Here are some fantastic ways to improve your reputation.

 

To build your reputation, always follow up with some form of communication. If your business is large, this is very true. They want to feel as though they mean something to you. Work with automated systems which provide follow-up with customers. You may also provide a feedback form with their purchase.

 

Make your business personable. Posting status updates and tweets isn’t going to work unless you’re speaking with the followers you have. If you get someone posting a question to a social media site you run, be sure you’re answering things as fast as you can. If you aren’t sure of the answer, tell the follower you are looking for an answer.

 

Keep up with social networks. Most consumers expect their comments and questions to be responded to. Try to reply the same day to any inquiries you receive. Since a lot of businesses aren’t that vigilant, when you’re responsive you’ll stand out more.

 

Make sure that you stay current on news that relates to your industry. That will help you to provide good information to your customers. It only takes a few minutes searching the web every day to get the latest news in your industry.

Reputation Marketing Strategy

Keep private sales out of the public eye. If a discount is involved, this is particularly true. One thing to avoid is posting the things you’re doing to remedy a customer complaint and then receive more complaints because people want free things.

 

Locate yourself where the customers visit. If your customers frequent a specific restaurant or other location, visit there often. Very productive local SEO strategy.  By frequenting locations your customers visit, you’ll become better acquainted with them and can provide better service to them. Most people feel more relaxed in a social environment and are more likely to open up.

 

Make sure that you stay abreast of what is being said on social media sites. People talk a lot about companies through these platforms. Monitoring the platforms enables you to do immediate damage control on any negative comments posted. This is one method in preventing further damage to your business reputation.

Reputation Marketing

As your business starts to take off, more customers will start to interact with you. You may get some complaints that you need to take care of. Furthermore, make sure you address any complaints promptly and properly.

 

When reading negative content in regards to your company, you can easily get angry at the writer. This is usually the case when it’s not true, too. The best thing to do in this situation would be to calmly and professionally disprove what they said. Give readers the facts, and let them make up their own minds.

 

Work towards transparency. This includes being totally upfront with customers, and when there is a mistake made, you must be willing to handle it correctly. Transparency across your whole business is needed if you want a good reputation.

 

Do not attempt to hide the mistakes you have made. Customers will realize. Try taking responsibility for the error and humbly apologizing for it. More often than not, your customers will forgive you, especially if you offer something extra in return to make up for the error.

 

It is always wise to follow up with customers once they make a purchase from you. It is not unusual for issues to arise a few weeks after the purchase, and sometimes customers do not use new products immediately. Staying in touch with your customers allows them to tell you of any issues.

 

Get into sponsoring an event in a community as a corporate entity. This is a great way to boost your company’s image. Community participation is viewed as a positive thing, especially if you’re donating your time. Your business will be looked upon in a positive light, and in turn this will draw customers to you.

 

If you wish to manage a reputation online, you have to pay attention to where people are talking about the company. Know what sites are commonly used by people who talk about companies in your industry. Post some links to comments that are positive, and make it a point to respond to criticism quickly.

 

Be careful with what you share online. You can’t be sure how it’s used later, so be careful. Use caution with what you post on your social media website.

Reputation Marketing