If you are a business owner, then you certainly know how important it is to advertise properly – the Internet can help you increase the visibility and the brand awareness of your business without overspending, all you need is a well-designed and properly optimized mobile website.
Over the past several years, smartphones have become bigger, more convenient, faster and easier to use, thus allowing users to navigate the Internet quickly and without the hassles. Otherwise stated, mobile phones are the perfect gadgets for those who are on the go, yet who want full access to the Internet at any time of the day. This is what has determined many business owners to optimize their websites and to make them mobile-friendly.
What Makes A Good Mobile Website?
One of the factors that make a good mobile website design is the responsiveness of the design. In a nutshell, the mobile design should be versatile enough to adapt based on the size of the screen – for instance, if you use a relatively small smartphone, the website should automatically adjust itself so that it matches the dimensions of the screen. On the other hand, it should be responsive enough to match the screen of a tablet as well. This is what the notion of responsive design refers to.
On the other hand, the way in which the information is structured also plays a pivotal role. A good mobile website should have the information sorted out based on its importance. When users access a website using their mobile devices, they do not have the time to browse through tens of pages in order to find what they need – if they do not find the relevant information within seconds, they are more likely to leave your site than to wait however long for it to load. A good website design will always display the most important information first, such as basic information about the company’s products and services, the physical address and the contact details.
Why Does A Business Need A Quality Mobile Website?
One of the most important reasons why every business (regardless of its niche or size) can benefit from a top-notch mobile website is that it can increase the website traffic. Basically, the notion of website traffic refers to the number of unique visitors a website gets on a daily basis. The traffic is directly linked to the sales – the higher the traffic, the more sales your business will record. By boosting the number of visitors, you will automatically boost your revenue as well.
At the same time, a mobile website adds to the overall credibility and trustworthiness of a business. A mobile website is very easy to access and loads quickly – if the user sees that you invest heavily in your website and that you care about the reputation of your business, he is more likely to turn into a loyal customer. A great mobile web design can portray your business as a cutting-edge, professional company that uses state-of-the-art technology to promote its business and services.
Last, but not least, a mobile website will increase brand awareness as well as the visibility of your business. This aspect is particularly important if you have recently started a business and you are trying to promote it the best way you can, without spending a small fortune on marketing and advertising services. Investing in a business mobile website is undoubtedly a wise move that will pay off in the long run.
How Does A Great Mobile Website Improve Business Profitability?
A mobile website can benefit a business on more than just one level, and it can improve profitability by offering more value to the customers. This type of website is important for business development and marketing purposes: mobile applications, IVR messaging, QR codes, banner ads – all of them are designed to expand the target market, thus to improve business profitability.
Moreover, a mobile website is extremely beneficial from a commercial point of view: for instance, mobile ticketing is extremely common nowadays. Also, many customers use their mobiles to find location-based services, and this way they find out more about local discount offers and traffic reporting, two of the factors that influence business productivity. Mobile website technology includes marketing, commerce and communication solutions, along with GPS tracking solutions and software management programs.