How to Run a Competitor Analysis [Free Guide]

Posted from: http://blog.hubspot.com/marketing/competitor-analysis-guide

 

When was the last time you performed a competitor analysis for your brand?

Too often, a competitor analysis is reserved for the early days of a company or the launch of a new product. For others, analyzing the competition doesn’t go further than scrolling through their social media accounts every morning.

Whether it’s lack of time or understanding, many marketers are not taking full advantage of a proper competitor audit. Yet, knowing how your competitors are positioning their produ… Read More