Every time you turn around, someone is starting a podcast. Your friends are starting one, every luminary has one, even your opponents have their own.
It’s natural to find yourself wondering if all the hype is worth it.
Turns out, it is.
Although podcasting started in early 2000 s, it didn’t made its full pace until the last few years. And now, podcasting is now one of the fastest growing content sorts in the world countries. There was still 850,000 active podcasts( appearances , not episodes) that anyone can download. They also have an audience larger than you may think–roughly half of all U.S. citizens 12+ listen to podcasts.
And, more importantly for purveyors and businessowners, more than half of podcast listeners say that they’re at least somewhat more likely to buy something after hearing their advertising on a podcast.
That’s why businesses are advertising on favourite podcasts more than ever.
It’s also why customs are starting podcasts of their own.
But starting a brand-new podcast is hard, and a lot of rookies face a lot of the same challenges. Production, editing, and material ideation is harder than people think.
But for most customs who do an interview-style show, there’s an even bigger challenge: going parties on their podcast.
It’s a problem that Jason Portnoy, the Founder of JPORT Media, talked about in his recent session at the DigitalMarketer Certified Partner Training Day in November. This was a problem that Jason used to have too, and now podcasting is the most powerful tool that he uses to grow his business.
He has invested a LOT of day honing his podcast, Perfectly Mentored, to help his business build authority and drive more customer interest. And his strategy for know the freedom guests and then getting them to sit down for an interview has been critical to his success.
So here are a few tips-off he accompanied us through that will help you get people on your podcast too.
Finding the Podcast Guests That You Want
What utters for a good podcast guest?
That’s going to very much depend on your podcast.
You want to find people who will resonate with your public, and drive toward your podcast’s main goal, whatever that may be.
For Jason, whether he’s talking to a business tycoon and marketing expert, or a potential client, they all extend back to the same result: getting more clients.
Big calls make for huge podcast clients. They’re flashy, eye-catching, and start people want to listen.
But if your goal is to have a guest on every escapade that’s more famous and successful than the one before, then you’re setting yourself up for failure.
The not-so-famous podcast clients can be just as good as the big names. And, sometimes, they can be even better for your business, even though they are they don’t attract as countless brand-new listeners as the big names.
That’s because you can use that podcast with that person to create a relationship, whether it be transitioning that person into a client, or creating a mutually beneficial strategic relationship. It’s a strategy that helps you offset content and acquire modified leadings. Which is something that the big names don’t definitely offer.
But you don’t even have to find someone that congregates all of that criteria. Truthfully, all that really makes a good podcast guest is someone who actually has something interesting to offer. Someone that your public can actually learn something from.
Because, just like all forms of content, your podcast needs to provide value.
So, if there was any way to summarize it, don’t be too picky with who you let be on your podcast. And, at the same time, don’t let simply anyone on it either. It can be a fine line to steer, but one that will get exponentially easier over time.
How to Get Your Guests On
Finding a good podcast patron is only half the debate. The second fraction is actually going them to agree to coming on. And the difficulty of that really depends on who you’re asking…
Because the big names are going to( probably) be a lot harder to get.
But it doesn’t have to be as complicated as you may think. Because, at the end of the day, you have to do the same thing to get the famed podcast clients on as you do to get steadfast clients on.
You exactly have to ask.
It may seem like an obvious rebut, but it really is as simple as that. And, according to Jason, you’d be surprised how many people don’t even get that far.
That’s chiefly because the big names are intimidating. People think those super modified, world-famous professionals will never agree to come on their podcast. Because of that, a lot of parties never ask in the first place.
It was a mental overcome Jason had to overcome when he was starting his podcast. And now, he’s had mentions on like Ryan Deiss, Gary Vaynerchuk, and Daymond John.
The worst thing that they can say is no. And, truth be told, that may be the answer that you get at first. But persistence is key, as well as intersect their expects when they ultimately come around to say yes.
So, what does that usually entail? Flexibility and credibility.
As you can probably guess, business industrialists and honoured market professionals are busy people. It may take a little bit to find a experience that works for them to come on your podcast, and you are eligible to merely have 15-20 instants with them to get the content that you’re looking for. Those are overcomes that you are going to have to overcome, but that’s why flexible is key.
Of course, that’s assuming you can get them to agree to talk in the first place. And that’s where the second part comes in…
If you’re not a far-famed, multi-million-dollar business owner, then the big names may not know who you are. And, since they are too want a beneficial outcome from doing your podcast, you may need to establish some credibility before they’ll agree to come on.
Asking Daymond John to be your first ever podcast guest probably isn’t going to be a winning strategy. I’m willing to go out on a limb and say, unless you have a personal relationship with a big name like him, they’re all likely going to say no.
So you need to do a lot of the foundational work first. You it is necessary get those lesser-known clients on, build up a catalog of escapades, get some ordeal under your region, and begin to build a listening audience.
Then, once you have all of that, you can attempt to target the bigger words that will really help your podcast’s popularity grow.
And all you really need is one or two of those big names to agree. Assuming they went well and those incidents get a lot of traffic, you will have established all of the credibility you need to convince others that being on your podcast is worth their time.
Then all you have to do is sit back, have insightful communications, and watch your business grow.
All because you started a podcast, and all because you had the daring to run a risk and invite someone to come on.
If you can do all of this, your podcast will become one of the stronger tools in your business toolbox.
It’ll also be one of the most fun ones too.