The quotation “garbage-in/ garbage out” applies to virtually every initiative modern market and sales squads are working on today, including ABM, predictive, and commerce automation, to mention a few cases. However, business find it difficult to realize these programs a success because they don’t have a solid data foundation to build on.
Join SiriusDecisions and Openprise professionals as they share best practises in developing a comprehensive strategy to address data quality topics. Learn how to create a practical framework for managing your data and how to avoid common pitfalls that impede market and sales business crews from achieving success
Register today for” How to Build a Comprehensive Data Strategy” is provided by Digital Marketing Depot and sponsored by Openprise.
Read more: marketingland.com.