Google’s New Link Building Guidelines

In case you missed it, Google has just changed up the rules for link building.

It used to be that when people link to you, the link would either be a dofollow link or a nofollow link.

Well, that’s now changed.

They are now introducing 2 more join kinds that will affect SEOs.

Now before we get into the 2 brand-new attach sorts, make sure you read the whole post. Because not only will I ask Google’s requirements, but I will break down what this means for SEOs.

The current scenery

The current SEO landscape is simple … especially when it comes to link building.

The more dofollow( regular associates) joins you can get the better your search rankings.

If you are unsure of the number of tie-ups “youve had” or the different types, only go now and enter in your domain.

You’ll see a weigh of total backlinks along with the total amount of nofollow links drawn attention to your site.

Now, when you are link building, if you are paying for relates or leveraging tricks like guest posting, Google wants you to nofollow those associates because they don’t think you should be leveraging tricks like guest affixing to control rankings.

And as for buying tie-ups, you shouldn’t do that as it is a simple way to get penalise or banned from Google.

So don’t send emails like this if you are trying to build associations … it’s a big no , no.

How does Google look at connects?

Google’s algorithm is smart. Sure, they ideally want you to nofollow connects if they are bought or not naturally made( such as from guest affixes ), but countless SEOs crack the rules.

They aren’t going to say it publicly but they do these things. And because Google isn’t dumb, they also know.

Google can easily identify when a post on these large-scale news sites aren’t deserved because many of them have indicates all over them that Google can detect.

For example, here is an example of a guest post from me.

Forbes, of course, exploits nofollows relations, but it wasn’t ever that route.

Google can easily detect it is a guest post through verbiage on the page like “former contributor” or “guest contributor”.

And even if they didn’t label me as a client sponsor, Google can use other signals to figure out that this link shouldn’t be given much weight when it comes to SEO precisely by say the URL structure of that commodity on Forbes.

Let’s take a closer look at the URL

https :// locates/ neilpatel/ 2016/12/ 26/ my-biggest-regret-in-life-going-to-college /# 5f74f3a91ac7

Do you identify the big issue with the URL?

It’s clear that an writer can have their own subsection on Forbes through the “site” folder structure. Now that doesn’t mean all “Forbes sites” are bad, but they clearly know which one is from staff writers because they are clearly marked.

Those signals( amongst other) that Google probably won’t disclose( nor should they) make it easy for Google to determine if a relate is natural or earned.

If Google doesn’t want to count a association from a specific author, they can just ignore it on their end.

So, whether it is nofollowed or followed, on their boundary they are able to systematically mastery whether a link should help your standings or if it shouldn’t.

As John Mueller from Google once said, in the context of bad links…

If we recognize them, we can just ignore them- no need to have you do anything in most cases.

Now keeping that in mind, here are the changes Google demands webmasters to make.

Google’s brand-new tie-up policy

If someone pays you for a tie-in or you are buying a link, Google now wants you to mark it as sponsored. Not precisely in the process of drafting the area, but more so through the link attribute 😛 TAGEND

Rel =” sponsored”

And if you build associates through user-generated content, they crave you to mark the links with the attribute 😛 TAGEND

Rel =” ugc”

The same starts for site owneds. For example, if you have a forum on your locate because the content is user made, the links that parties target should be included in a rel =” ugc “.

You can still use the nofollow attribute or if you demand you can use a combination of the above. For example, if you have a paid associate you can use 😛 TAGEND

Rel= ”nofollow sponsored”

So, what’s the purpose of this change?

Well, here is how Google frames it 😛 TAGEND

All the link attributes — sponsored, UGC and nofollow — are treated as indications about which links to consider or omit within Search. We’ll use these indicates — together with other signals — as a behavior to better understand how to appropriately analyze and use links within our systems.

Now if you are wondering what that represents, Google is pretty much saying that adding these attributes will give them a better idea on if they should crawl the link or not. Or how they are able to analyze the link when it comes to indexing or SEO.

This change goes into effect March 1, 2020, and don’t worry because you don’t have to attain modifications to your age-old attaches. The ones that were nofollow can exactly be left as nofollow.

And even in the future, if you chose to really use nofollow instead of ” patronized”, you’ll be fine.

What does all of this mean for SEOs?

As I mentioned earlier, I would support my own insights and minds of the reasons why Google is doing this.

We all know their algorithm is sophisticated and hard to game. But, just like any other algorithm or computer, it isn’t perfect.

By webmasters and SEOs labeling the type of ties they are building and the purpose of them, it will make it easier for Google to learn how we use different link characters and it will help their algorithms more quickly and easily determine link types and the context they are used in.

For example, if thousands of people use rel =” ugc” for ties generated through guest affixes, it may help teach Google’s algorithm that these links were actually created by random parties instead of the webmaster and they should be discounted.

Of course, Google already be able to identify wikis, gathering, and other types of user-generated content, but this helps them tighten things up and reach things more accurate.

They can also decide to take a more unwound posture on sure-fire association natures. For example, maybe they will decide to count UGC links when it comes to link building, but they may decide to only render it 1/3 rd the force of a naturally made link.

In addition to that, this also provides them with more signals on if the URL linked to should be potentially crawled or ignored.

But in the long run, as their algorithm becomes more accurate, it’s safe to say that the real solution to winning is putting the user first.

Their goal isn’t to rank a site at the top that has ” perfect SEO “. They want to grade the area that parties desire the most.

Hence, you’ll want to focus on creating an amazing user experience, build a great product/ assistance, organizing mindblowing content, and anything else your competition isn’t doing.

As for tie-in build though, associations will always be hard to come by, so they will be part of their algorithm for the foreseeable future. And as the data presents, there is a strong correlation between joins and rankings.

So one thing I recommends using is that you build as countless joins as possible, even if they are user-generated tie-ups. As long as they are from relevant places, the referral commerce can make you sales or induces. And if Google starts placing some appreciate on these user-generated relates, it can help boost your rankings.

Now that doesn’t mean you should go out to forums and spam your association everywhere. It means you should go find all of the user-generated content places, stipulate a ton of value, AND ONLY IF IT MAKES SENSE, computed a join back to your locate when it benefits the reader.


Over the next year or so you’ll investigate accommodations in how SEOs build links.

First off you’ll start understand business like Ahrefs and the SEMrush establish you nofollow, dofollow, UGC, and sponsored backlinks. This one change will help SEOs build better connects and devote their effort on the links that is really assist with rankings.

Secondly, my hunch is UGC connections will eventually carry some heavines. Probably not a ton, but more than 0 as long as they are from relevant locates, the link is within context and it stipulates ethic to the end-user.

And lastly, most webmasters probably won’t use patronized or UGC attributes anytime soon. It will probably take another year before they really catch on, which means for now you will really have to focus your efforts on dofollow links.

So, what do you think about the brand-new change?

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