Getting started with mobile attribution

With greater shopper adoption of smartphones and the high functionality apps within them, there can be no doubt that mobile has taken over. In fact, according to a recent subject by eMarketer, portable claimed about 70% of the total US digital advertising space in 2018, while AppsFlyer predicts app install ad waste will be increased 45% this year to stumble roughly $40 billion worldwide.

The problem is that this success has also led to intense competition. As a result, driving organic consumers at magnitude is not a realistic outcome for most apps. Market-driven , non-organic positions toy an increasingly important role in them mix.

To help you rise to the top in the mobile-first era, AppsFlyer put together this comprehensive guide. Visit Digital Marketing Depot to download ” Getting Started with Mobile Attribution .”

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