With greater shopper adoption of smartphones and the high functionality apps within them, there can be no doubt that mobile has taken over. In fact, according to a recent subject by eMarketer, portable claimed about 70% of the total US digital advertising space in 2018, while AppsFlyer predicts app install ad waste will be increased 45% this year to stumble roughly $40 billion worldwide.
The problem is that this success has also led to intense competition. As a result, driving organic consumers at magnitude is not a realistic outcome for most apps. Market-driven , non-organic positions toy an increasingly important role in them mix.
To help you rise to the top in the mobile-first era, AppsFlyer put together this comprehensive guide. Visit Digital Marketing Depot to download ” Getting Started with Mobile Attribution .”
Read more: marketingland.com.