Find Competitive Keywords, Ranking Distributions, & Common Questions: 3 Workflows for Smarter Keyword Research

Posted by FeliciaCrawford

What keywords do your top competitors both grade for that you’re missing out on? How do you know how much top real estate properties your URL or page owns in the SERPs? How can you discover answers to your searchers’ most common questions and beef up that FAQ page?

We can answer all of those questions with some super-simple workflows utilizing Keyword Explorer. In our last post in this series, we treated how to find ranking keywords, uncover new opportunities, check ranks, and more. This time around, we’re diving into three more quick and easy workflows you can use to bolster your keyword the studies and run smarter , not harder.

Ready to is starting? Follow along in the tool with Britney Muller as she shares her very favorite Keyword Explorer boasts 😛 TAGEND

Follow along in Keyword Explorer

And remember, if you have a Moz Community account that you use to thumbs-up and comment on Moz Blog berths, you already have free access to Keyword Explorer — let’s show you how to use it!

1. How to discover competitive keyword opportunities