Content Writing Tips to Write Better Content (This 7-Step Process Can Work for Anyone)

Looking for smart material writing gratuities? Aren’t we all!

It doesn’t matter what type of safarus you’re structure, you need material to make it successful.

The truth is, we digital purveyors depend on material, which means we need to be able to churn out valued blog posts, lead magnets, videos, landing sheets, and more–all of them well-written, and all of them delivering real value.

95% of digital marketers don’t consider themselves writers…

Trouble is, 95% of digital marketers don’t consider themselves scribes. They start sweating bullets at the merely thought of writing content.

If that’s you, I’ve got you covered.

Because today, I’m going to give you my proprietary organization for writing material that goes real results.

Mind you, these aren’t merely content writing gratuities. Tips don’t help you placed messages on the page. What I’m giving you is better: the simple 7-step content writing process I use for every piece of content I write.

Don’t worry…

This is Better Than Content Writing Tips

I get it. You’ve perhaps read a hundred berths offering material writing gratuities that didn’t help at all. And a 7-step writing process may sound like overkill. But stay with me. It’s not.

In reality, there are just 3 stagecoaches of writing ­čśŤ TAGEND

Pre-writing, where you gather your theories Writing, whatever it is you put your ideas into commands Post-writing, whatever it is you edit and optimize your words

The 7 paces I’m about to give you are the tasks that fit into these 3 stagecoaches. And every scribe worth their salt uses them( consciously or unconsciously ). I’ve just undermine it down for you, so you don’t accidentally skip any of them.

Besides, they get easier the more you rehearsal. The first few hours you use my content writing organization, you may feel like you’re directing through 7 distinct steps.

But it won’t make long for them to become second nature. When that happens, you won’t think of them as separate paces. They’ll blur together seamlessly, until 7 paces grow only 1 simple-minded writing process.

So forget content writing tips! Here’s the 7-step writing process “youve been” need.

The Pre-Writing Stage 1. Know Your Goal

Content should never be produced for its own sake. In other utterances, “I have to publish 3 articles a week” isn’t the best reason to write a blog upright. Any content you appoint should help you achieve a specific business objective, like traffic, precedes, sales, or envisioned leadership.

Why does that matter?

Because you’ll be making a million inventive decisions as you initiate your content–things like ­čśŤ TAGEND

Content should never be produced for its own sake.

Tone Writing mode How in-depth you go Whether you provide solutions or simply educate your readers about a problem

If you know the goal for your project, you’ll make decisions that will help you get the end solution you’re looking for.

So start with your goal. What do you want this segment of content to do for you?

2. Pick Your Topic

Your topic is the general topic of your content portion. A good topic will help you reach your goal, but it should also be something your public is already interested in.

To find the very best ideas, look in these 3 sits ­čśŤ TAGEND

Customer questions. If one customer expects a question, you can bet others have the same question. Your answer can make an informative portion of content.

Use this approach to come up with content for every stage of the move. Short, simple questions make good blog affixes or FAQs. More complicated questions are suitable for longer pieces of content, like lead magnets, reports, advanced templates, or ebooks.

You can find these questions( if you don’t already know them) by doing a immediate Google search.

Google search for Content writing tips that shows related keywords and questions

Tools like Keywords Everywhere will likewise demonstrate you related pursuits and keywords, so you have a climbing off detail for your own piece.

Related searches to content writing tips

Trending topics. Sometimes its consideration of the item leads viral–everyone in your manufacture “re talking” 1 intuition. When that happens, you are familiar parties are looking for more information. It could make sense invited to join and create an commodity, video, or social media berth with your unique perspective.

Trending content can be valuable in the short term, but it’s generally got a short rack life. In most cases, you won’t develop long-form content around tends. But if you consistently tackle tending topics in your blog, and if your projects get parties anticipating, this can be a great route to build traffic.

( Mention: Involve a helping hand with your digital market struggles? Or maybe you really want prove, actionable commerce implements, tricks, and templates to apply in your business? Check out the latest consider from DigitalMarketer, and you will be on your way to helping your business thrive .)

Keyword research. This is a smart approach for creating evergreen content that helps you rank in search engines and attract new organic traffic.

For this approach, you want to find long-tail keywords with respectable examine work and a relatively low keyword rigor compose. In other commands, you want to target keywords that people are searching for that few firebrands are targeting.

image explaining what long-tail keywords are

3. Research

Research helps you refine your doctrine and find suggestion and proof that support whatever says you procreate in your content.

At this spot, you’ve perceived specific topics you’re going to write about. Now you need to narrow its scope of application ­čśŤ TAGEND

What’s the take-away you’d like people to retain after speaking your material? What are the key points you’d like to originate? What’s your inclination on the subject? What are you saying that’s brand-new and unique?

Ideally, “youre supposed to” take a stand: are you for or against something? Do you have a mixture? But before you finalize your notion, you need to look at what other brands are saying.

To find out, do a Google search on the relevant recommendations you’re considering. Speak the top 5-10 essays to ascertain what other blogs are saying.

Search for content writing tips that shows top results

For this announce, I queried “content marketing tips” and read through these posts.

Keep in attention, you’re not researching to find information you are able to recycle in your content. Research is about witnessing the informational breaches that are present in other content, so yours will be more useful than anything else out there.

It’s also about find proof elements that will back up everything you’re going to say in your content–things like narrations, occasion studies, paraphrases, and statistics. As you do your initial investigate, you’ll find some of these proof constituents. Make note of them, so it’s easy to find them when you start writing.

4. Create Your Framework

By now, you know the type of content you’re going to write, specific topics, and the information you want to include. So it’s time to organize your ideas into a rough outline.

If that resonates shocking, don’t worry…

You don’t need a formal summary, and there’s no right or wrong way to organize your material. You exactly need to give some structure to your theories, so your presentation is logically sound and it’s easy to stay on-topic.

I typically do that by scribbling down my main idea, then rolling my subheads. I might do that in a spreadsheet, where I too do SEO research. I might also simply plummet them into a Word doc, so I’m “re ready for” Step 5.

For instance, the framework for this upright looked like this ­čśŤ TAGEND

Outline for content writing tips post

Organize your ideas to create a rough outline before you start writing.

The Writing Stage 5a. Write Your Content

Believe it or not, this is the easy part.

You’ve already done the hard work of planning your material. All you have to do now is flesh out your ideas.

Don’t was concerned at starting at the top and writing directly through the content. You can start writing one part, movement to another, and write it fully out of order.

A first draft is never the very best creation.

Me? I usually write their own bodies in order–starting with the first subhead. As I’m writing, I may recognize my outline doesn’t occupation, in which suit I’ll move things around, remove a subheading, or change it.

Then, once the body is written, I write the conclusion, and then the intro–so I know what my bottom-line place is before I write my intro.

Another thing to keep in mind is this…

Your first draft can be( and usually will be) BAD. Don’t try to write beautifully. Just get your ideas into words.

You’ll generally attend me murmuring to myself when I’m writing. That’s because I’m dictating to myself, typing the words I’d say to you if “wed been” chatting over a cup of chocolate together.

5b. Rewrite and Edit Your Content

You’ve drafted your material. Your intuitions are fleshed out. Enormou!

But you’re not done yet.

A first draft is never your best exertion. So read over it to be sure you’ve said what you meant to say. Fix any glaring missteps. Then, designated it aside while you work on something else–overnight if possible.

After you’ve cleared your thought, predict over your content again with fresh seeings. You’ll be able to read it as your readers will–which means you’ll find it easier to see any faulty logic, poor formation, or just plain boring writing.

At this stage, you’re going to see ­čśŤ TAGEND

Make sure your sentiments are logically and clearly presented Fix any grammar or spelling misconceptions Smooth out your writing, it is therefore extends your books from the first to the very last word

Don’t be afraid to completely rewrite slice. Delete what doesn’t manipulate. Add transitions and explanation of votes. Move things around. It’s during the rewriting stage that you become a “good” writer.

On a back observe , now is the time to use those content writing gratuities you’ve never acquired useful. They aren’t for writing better. They’re for rewriting better !)

But be careful not to get bogged down. There’s no such thing as excellent writing, and I’ve never seen a perfect case of content.

So relax. Enjoy the process. Polish your content, and make it as good as you are able to in the time you’ve got. Then call it done.

The Post-Writing Stage 6. Add Multimedia

At this spot, your content is ready to go. It’s time to think about the graphics, gifs, and videos you could use to add another coating of value and support.

Example of video in blog post from DigitalMarketer blog

This is an example from a recent DigitalMarketer blog post.

Is there a section that’s hard to understand with texts alone? Look for a screenshot or video that summarizes your point. Is there a funny meme that could get your books a speedy chortle? By all means, include it.

7. Optimize

Everything’s done now, and in an ideal world, you’d be done. But you need to come eyeballs on your content so it can help you attain your goals.

So you need to do one final revaluation to make sure your material is optimized for learning, SEO, and your business goal.

To optimize for speak … well, you did that during your rewriting session and when you added interesting media. Good profession!

To optimize for SEO … you need to add internal joins( backlinks to other sections of content on your blog) and optimize for your primary keyword. For that ­čśŤ TAGEND

Make sure you’re consuming the keyword naturally throughout the piece Threw it in your headline Include it to your introduction Use it in the alt-tag in your images Use it in your meta-title and meta-description

( RELATED: 5 On-Page SEO Elements (+ 1 Bonus Tactic) to Optimize in WordPress)

You need to come eyeballs on your material so it can help you achieve your goals.

You don’t have to use all of these options–and you want to avoid keyword-stuffing( using the keyword more often than you would in natural discourse ). But you do want to include your keyword and discrepancies of it in at the least 3 of these places.

To optimize for your business purpose … make sure your material fits smoothly into your move or customer ethic journey. It should flow logically from the previous place of the move, and it should extend smoothly into the next.

Place This Content Writing System to Wield for You

That’s it!

This process may sound time consuming, but once you get pleasant with it, it will save hours of epoch writing content.

Best of all, since you’re in accordance with the natural places of content creation, you are able to program content in advance. Try wreaking through the pre-writing theatre, then saving the writing and post-writing steps for subsequently. Or return responsibility for the pre-writing, writing, and post-writing places to different squad members.

This system is so flexible, you can easily adapt it your unique writing process.

Like I said, I’m not contributing the usual material writing tips-off, but I am giving you something far better–a simple process for creating all the high-quality content you need.

So what are you waiting for? Impart it a try.

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