Email marketing expeditions are only effective when sends contact inboxes. And then, even if your email obliges it to the inbox, will it be opened and speak?
Best practices for successful inbox placement and open rates have evolved over the years, to move to an abundance of brand-new and age-old myths surrounding deliverability, subject fronts, and cast rhythm. Each of these areas impacts whether your recipients ever see your sends, because an email can be accepted by an ISP but still be brought to an end in the spam folder.
ISPs aren’t likely to provide leader to deliverability and their spam filters anytime soon, so Oracle’s Bronto set out to bust some of the common myths about what matters most to email purveyors: Going your emails opened.
Visit Digital Marketing Depot to download ” Busting Email Marketing Myths .”
Read more: marketingland.com.