Business Mobile Website Drop Dead Date: April 21

business mobile website

Business Mobile Website

Yes, it’s true. April 21, 2015 is the date set by Google for the next Panda-like algorithm change.

On 2/26/15, Google published the following warning (citation below):

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”

Please notice the key phrase: “will have a significant impact on our search results.”

This is an opportunity for businesses with a mobile friendly online presence to trounce their competition.

This is a problem for businesses that do the “ostrich dance” by placing their head in the sand and hoping for the best.

Is your business prepared for April 21?  Will you benefit or lose during Google’s upcoming Panda-type algorithm change?

Suggestion: obtain a free business reputation analysis which includes a mobile speed test. Then you’ll have a clear plan of action.

Source: http://googlewebmastercentral.blogspot.com/2015/02/finding-more-mobile-friendly-search.html

 Business Mobile Website

OK, so your business is ready with a mobile responsive business mobile website. Now what?

Now it’s time to build a mobile marketing system to capitalize on mobile.  Focus on building a profitable business reputation marketing plan and reap the positive results.

Assembling a plan for mobile marketing may seem mysterious at first with so many options available, and you may not be certain where to start. The following mobile marketing tips will give you helpful information on how to succeed with this innovative technology.

Never forget that everything about your marketing campaign is designed for your customers. It’s crucial to know what your customers want. If you cannot get a handle on what it is your customer wants, you will not make any gains from them. Learn as much about them as you possibly can to be most successful.

QR codes are being used more and more on advertisements to appeal to the smartphone-using audience. This way, customers with smart phones can just scan the phone and get access to your website features. You should include the QR code on everything – catalogs, brochures, business cards and posters. Customers can use the QR codes to gain quick and convenient information about your brand and products.

A well composed mission statement can help you to stay on course with your mobile marketing campaign. Sticking to your mission statement keeps your business focused and efficient.

It is important to be aware of the marketing strategies utilized by your competitors. This will allow you to stay one step ahead. You must seek ways to differentiate yourself from the competition.

Make sure you send text messages at reasonable times. Sending out text messages at bad hours will just annoy customers.

Wait until the results are in on your first mobile marketing campaign before you cook up a second one. Instead of measuring the success of the marketing by the number of new sales, look at the longevity of the campaign. When you design a new mobile campaign, make it suitable for long-term operation from the ground up.

Business Mobile Website

When you actually speak to people via phone calls or text, remember that they are “people” and deserve to be treated well. Act in the proper way.

Think about creating a free app for your customers. The process is easy, and customers love receiving free applications. You could create an application specific to your business and up the results of your mobile marketing efforts. There are a lot of services that assist in designing apps, and a lot of features these apps could offer to your customers.

Though many mobile users are connecting to the Internet, as well as using text messaging, that doesn’t mean that all these users understand text message abbreviations. If people can’t figure out what you’re trying to tell them, more than likely they will not pay any attention to what you are promoting.

When developing a mobile app for your company, make it relevant and convenient to your customers. Potential customers have no use for junk apps that serve no useful purpose or interesting function.

Get to know your audience. Before making assumptions and placing lots of money in mobile marketing efforts, be sure that you analyze the preferences of your audience. It’s important to know whether your audience is more likely to use their computer or cell phone on a daily basis. If they do use their phones more often, what operating system is on it? Knowing as much as possible about your prospective customers will increase your ability to reach them successfully with your marketing message.

One of the keys to successful mobile marketing campaigns is to focus on retaining existing customers. Your established customer base is important. People who have never done business with you are unlikely to respond to, or even appreciate, your text messages and special offers. When new customers see mobile marketing efforts they usually think it spam.

You will obtain more customers by placing maps and directions on your website that can be used by mobile devices. Your maps can let them find your location quickly on their phone.

Quick Response or “QR” codes consist of black modules arranged in a square pattern on a white background, and they work well as a means for expanding your brand and enticing customers to access your content. These codes are an effective way to reach your customers with coupons and promotions. Your customers can easily use these codes with their cellphones. As you begin using these codes, you will be able to easily provide your customers with relevant information about your company and products.

Use your conventional website to advertise your mobile site. Let visitors to your website know about your mobile apps. Once they visit your site, they’ll see how much easier it is to reach you when they are busy and on the go.

Define your goals before starting to design your campaign. Know exactly what it is you want to achieve by using mobile marketing. Are you trying to increase sales through your existing sales base, or are you trying just to keep them involved and retain them for the long term?

Make sure the mobile marketing campaign can work on many different phones and operating systems. You have to think of many different mobile devices when making a mobile campaign. Making the code compatible with all these devices is important if you want to reach the largest possible audience in your mobile marketing campaign.

In mobile marketing, listening and learning are important skills. Learn from the input your customers give you. Learn about your market and play to it. Learn from what your competitors are doing. If something they do seems especially interesting or successful, see how you can fold that into your own strategy.

It’s important to promote your mobile marketing as much as possible, including in all social media markets. While running a mobile marketing promotion, don’t forget to advertise your campaign, on your website, your social media networking sites and in your physical store. This will provide you with the exposure you are seeking, and give your brand the attention it deserves.

As you have seen, mobile marketing techniques, while various, share many fundamentals. They just vary in terms of technology and application. A simple common sense approach should help you weed through them and pick the best one for you.

Business Mobile Website