We recently had the opportunity to interview Qode, writer of one of the best selling WordPress themes. Their humble beginnings and rapid success are inspiring to anyone interested in selling digital products.
Can you tell us a bit about how Qode started and the team behind it?
Qode started out as two parties with a shared goal- to create quality digital commodities, but with a focus on beauty and aesthetics. In our very early stages, we furnished practice web improvement services. But we soon detected the rising popularity of WordPress themes and insured an opportunity there, even though the marketplace was already reasonably saturated.
Our unit was still small-scale, but we were all oriented toward UX and esthetics. That was our main advantage. We made a decision back then that is increasingly becoming the cornerstone of our busines: never to compromise our creative perception, even if it conveyed reaching fewer people. Instead of going down the commercial direction and realise the different types of topics everyone was churning out, we primarily focused on huge intend. And I think that’s what distinguishes us from the rest of the market.
Your Bridge topic is one of the most popular WordPress themes on ThemeForest with over 100,000 marketings — an incredible achievement. What do you believe establisheds Bridge apart from other WordPress themes?
When it came out, Bridge was just another topic by Qode. The stuff is, we approach each new theme as a success, even in the earliest stages of designing. I think that’s evident in all our themes, from the very beginning.
With Bridge, it turned out people were drawn to its clean-living and simple vogue, which was popular at the time. It get that initial increase straight out of the gate and gained enough visibility on the market. So, we accommodated and started developing it in that direction. We wanted to offer Bridge to as countless people as we could, while still sticking to our principles and making as few jeopardizes as possible.
That’s how the Bridge demos came to be. Bridge currently has nearly 380 different demos, and we’re ever adding more. It was the first bestseller on world markets with so many and might have even adjusted the standard in terms of the number and the qualifications of the demos a WordPress theme can have.
With the huge success of Bridge and your other WordPress produces, what are some challenges you’ve faced with that type of growth?
Bridge performed as proof that we were doing something right and it motivated us to keep moving in that direction. So when we decided to create brand-new brands and expand our catalog of topics, we knew we would need a lot more manpower. Our firstly goal was hiring the best people in the business.
We now have over 100 employees, and more than 25 professional decorators and creators working on our topics. With so many parties collaborating on multiple projects, we had to implement a adjust of procedures to make sure things run smoothly at all times.
We also quickly outgrew the downtown apartment we started from and had to move to a larger office. This alone made its own set of challenges: scheming the cavity, remodeling, attaining all the necessary equipment, etc. A big firm requires a completely different approach than a startup. But with great success comes great responsibility, I guess.
What has your experience been like developing for Gutenberg and are you provoked for the direction WordPress is taking?
We’re currently working on a new theme fabric that’s eventually is letting customers switch between page developers. Developing for Gutenberg has been a significant part of that project.
We clearly examine Gutenberg as a move in the right direction. The the case of components and modules are well performed, but the writer in its present form isn’t as user-friendly as we’d like it to be. We think there’s still work to be done in terms of the UX.
Of course, we understand this is just the first phase of what could be an entirely new approach to website building in WordPress and we’re roused to see where it starts. But one of the goals with our brand-new framework is to give consumers a select in terms of the editor they’d like to use.
If you were able to pass any advice to a new decorator or make trying to sell digital goods, what would it be?
Everyone that came before you already has a big head start. So, when “ve been thinking about” the public for your product, don’t make the expected road. Don’t try to satisfy everyone at all meters. That’s a surefire recipe for failure.
Find a small but reliable audience and do everything you can to speak directly to their needs. Tailor all aspects of your business- from your actual product and its functionalities to your layout, labelling, and messaging- to that adopt group of people and you’ll have a way better opportunity at success.
Time you have any gratuities on helping your work to build an audience?
The best flesh of advertising is the quality of your produce. And filled patrons are always the best exponents. I conceive ThemeForest does a good job of promoting great themes, but these days, with so many writers and topics out there, you can’t rely only on that. You need to use all available techniques to get your themes in front of your target audience. Once you reach that, the design and quality will often be the deciding factors.
When it comes to neighbourhoods for promoting our duty, we take a special interest in visually-oriented social networks. Specially ones like Dribbble and Pinterest, where we can connect with fellow designers and other users who distinguish the importance given to a visual experience.
Before we wrap up this interview, are there any upcoming makes or other announcements you’d like to share?
We recently propelled the new Qode Interactive website. It’s now the home of all 330+ themes from our five brands. If you look at the current state of the market, you’ll see that the best quality often goes buried under the deluge of themes “re coming for you” every day. Our brand-new area supports a accumulation of themes that draw no settlement when it comes to quality.
And finding the right one is now quicker and easier than ever, thanks to our potent filtering system. We performed sure people can search themes based on all imaginable parameters, from hues, modes, and upshots all the way down to the shortcodes and plugins each theme comes with. So, if you’re looking for a brand-new path to find beautiful WordPress themes, you might want to check it out.
Read more: 1stwebdesigner.com.