Small Business owners today face multiple challenges including undependable bank financing, increased competition, lower margins and employee turnover. One of the bright spots for a small business owner can be results generated from their affordable small business website.
Six Small Business Website Success Tips:
Here are 6 tips for building a highly magnetic small business web site; one that attracts thousands of highly targeted prospects, draws return visits from clients and customers and converts web traffic into revenues.
1. A Clear And Focused Unique Selling Proposition (USP)
A Unique Selling Proposition and a marketing communications strategy should be established for your business before you start developing your web content strategy. When web visitors come to your website, they need to know fairly quickly what your web site is ultimately about. Creating a USP and developing a profitable marketing communications strategy is best developed in partnership with an experienced Business Marketing Consultant like WealthNet Partners Business Marketing Consultants Team.
2. Personalized Content Positioning
Building trust online is one of the most difficult elements to master in your internet marketing plan. People who visit your website need to know that there is a person behind it that they can connect with, and hold accountable. Many business owners unwittingly bore their visitors away by copying the dull, personality-free copy writing of their competitors.
Have at least one person in your organization be the “voice” of your web site. That means your articles and your informational sections should represent a particular person, offer opinions and a feature a unique “voice”. One of the best ways to create a viable online persona that is recognized as an authority figure in the small business owner’s target market is through consistent blogging.
3. Long-Tail Keyword Strategy
Long tail keywords are the 3, 4 or 5 word phrases that might be entered into the search engine inquiry boxes by web visitors seeking very specific information. A website built on a foundation of numerous “long-tail” keywords very quickly develops a strong traffic base that attracts highly targeted visitors.
You are likely to rank in the first page of the Search Engine Results Pages much earlier for these terms than for very broad (and highly competitive) keywords or keyword phrases. Consistent blogging combined with an cost-effective link popularity campaign strategy can result in first page Google ranking.
4. Multimedia Content
Having a section of your site dedicated to podcast recordings and relevant video content is a great way to build engagement on your site and bring people coming back. You may want to store the actual files on a different server from your website or on a content sharing site (i.e. YouTube, iTunes) so that you do not affect the load times of your web pages.
5. An Email Series
Connecting an email contact form to your web site and following up with web visitors is the most reliable way to stimulate return visits. Since most internet visitors never go back even to websites that they bookmark, you should never take the risk of depending on visitors to remember your site.
Instead, create a complete system for motivating visitors to give you their contact information, develop an email contact (auto-responder) series to stay in touch and to invite them back to the resources of your website, including your products and services.
6. Visitor-Generated Website Content Development
Give your website visitors a way to send you feedback about your products, your services, and your content. Your website content development efforts will be in vain if you avoid interaction with your website visitors. Since people are quite voyeuristic, the most engaged visitors to your website will be as interested in what other visitors are saying as they will be in the content you share.
Like so many businesses do, the worst thing possible is to jump into an online SEO campaign with first having a strategy in place. There is little difference between Search Engine Optimization and traditional Internet Marketing.
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