Affordable Small Business E-Commerce Website Success Factors: Planning, Strategy and Risk Control

Successful and affordable e-commerce websites typically begin with effective planning.

  • Who is the target market? What problems do they have which our products can help solve? Who are the competitive sellers, what is their relative pricing? Why should a customer complete their online purchase on this site rather than the site down the cyber road?

In order for an affordable E-commerce website to be successful, once the target market has been considered, the site owner must develop a coherent strategy to position the online products. It’s critical for the online store owner to consider both strategic positioning (value proposition) and risk (website security, malware protection and more).

A successful e-commerce website owner will utilize the services of an affordable website developer with experience and ability.