61 of the Best Marketing Tools to Build Your Strategy in 2019

In the world of sell, it seems like there are always new tools, gratuities, jokes, and vogues to discover and incorporate into your commerce approach. How is impossible to to keep up with them all?

As a marketer myself, I often please I had a better sense of all of appropriate tools available to me — and what rectifies each of them apart — so I can originate more informed decisions on how establishing and optimize content.

Luckily, I have the privilege of is currently working on a team of 150+ other purveyors who specialize in different parts than I do. And because of that, I was able to curate this list of the top 61 tools every marketer should know about and use in 2019.

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I broke up my directory of recommended tools into different sections so you can get a better impression of what tools qualify for different functional responsibilities the number of jobs. At the end, you’ll realise the whole listing of 61 tools that you can glide and bookmark for later.


Your List of the Best Marketing Tools to Construct Your Strategy in 2019 Marketing Automation

Automation is nothing new to marketers. Whether you want to save experience doing marketing exercises or simply trim time wasted doing those daily tasks like saving emails and enters to spreadsheets, having a tool that does their own lives simpler and saves you epoch is ideal.

While there are lots of automation tools out there for specific environments or verticals( for example, the HubSpot workflows tool for marketing automation ), there aren’t many implements that allow you to automate the various types different tools you use throughout all aspects of your life.

Wouldn’t it be nice to join lots of tasks between different apps together? Like posting your Instagram photos to all your social networks or relation your app remembers together. With IFTTT you are able to!

IFTTT( IF This Then That) is a service that allows you to create chains of simple conditional evidences, called applets. These “if this then that” applets are triggered by a broad range of other web-based assistances at the choice of the user. Some of the web-based works that work with IFTTT include Gmail, Google Drive, Facebook, Twitter, Fitbit, and much, much more.

Sounds enormous, right? Check it out.

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Data Reporting

Most tools that automate some of your market programme will also provide reports that allow you to see and present your campaigns’ concert to other employees in your fellowship. What if you miss a more holistic look at the health of your business?

From the efficiency of your material docket to the effectiveness of your lead-generation methods, Digital Marketing Tuner offers a supportive overview of all of your latest sell activities.

Developed by OverGo Studio, an inbound commerce bureau and HubSpot Agency Partner, Digital Marketing Tuner guides you through a brief survey where you can refer basic informed about your company’s content publication, email open frequencies, website transaction, and more. The implement then sends you a detailed report in which you can better visualize your team’s strengths and weaknesses so you can make even better decisions for your firm moving forward.

Homepage of Digital Marketing Tuner, a marketing tool by OverGo Studio

Closing Agreements and Moving Relationships

You and your auctions crew want to sell your services and products — not fight with sloppy spreadsheets, cluttered inboxes, or clunky implements that slow-paced you down. That’s why expending a Customer Relationship Management System — also known as a CRM — is essential. Not simply will it help your marketings unit manage relations, but a CRM will likewise give you a region to deliver those extends you generated to your sales team.

CRMs are such an essential part of any good marketing and sales squad that we think everyone should have one. That’s why the HubSpot CRM is completely free.

HubSpot CRM automates the tasks salespeople hate and takes minutes to learn — not months. That represents doing more transactions and less data entry.

Check out the HubSpot CRM Now

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In any marketing unit, the inevitable happens: there’s a million files and articles of content between everyone on your unit without one target to keep it all. Organization on any crew — let alone a marketing team — is essential. That’s why it’s important to have a collaborative organization tool to keep you sane.

Dropbox is the excellent tool to keep your unit organized and your data under control. With cloud-based software to keep your data accessible anywhere at anytime, Dropbox helps your crew storage all of its documents in a central locating. Dropbox becomes it easy to collaborate, extremely. With implements like Dropbox Paper, which allows you to write and be engaged in real occasion on the same doc — and sharing an instrument for shared folders and registers, you’ll be organized and ready for any campaign that comes your way.

Get Dropbox for Your Team Now

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Other Collaboration Tools: Google Drive Box Trello Content Creation

In the world of content creation, there are admittedly tons of different implements you could use to create various types of content. Whether it’s social portraits, insigniums, blog uprights, or ebooks — the options and tools are endless.

That said, a beginner among the Adobe Suite of tools is triumphing the hearts of countless purveyors, including this one, for its calmnes of use to create stunning webpages, formidable videos, and eye-catching graphics. The best part? It’s completely free and impossibly easy.

Adobe Spark is a collection of three entanglement or portable apps – Spark Page, Spark Post, and Spark Video — that allows purveyors to easily generate graphics, webpages, and videos in a variety of themes in minutes.

You can entirely avoid the hassle of page scheme, video editing knowledge, or a CMS and start causing content that gazes singular immediately. For example, we use Spark Sheet at HubSpot to organize some of our online guides and promote them with Spark Videos and Posts. You can too!

Check out Adobe Spark

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Other Content Creation Tools: Venngage Piktochart Canva Recordit Kap Adobe Color CC Video Marketing

It’s 2017 — haven’t you heard? Video is the thing everyone is talking about. But how do you actually implement it into your marketing?

Maybe your programme is simply to position a YouTube video embed on one of your blog berths or mooring pages. But then what happens? Someone else’s ad represents on your landing sheet before your video even begins. That’s bad for your changeover proportions, brand, and your consumer. Fortunately, there’s a solution.

Wistia is a powerful video hosting platform that allows you to host your videos on your website — ad free — with a guaranteed smooth playback and responsive musician. Wistia likewise helps you prove the ROI of your video acts by offering you video analytics and key metrics to fine-tune your video market efforts over time. Ready to take your video commerce to the next position?

Try Wistia for Free Now HSCM - marketing tools post - wistia.png hscm marketing tools post - wistia logo.png Other Video Tools: Vidyard Vimeo YouTube Content Distribution and Brand Awareness

While it might seem like a applied, when it is necessary to get your material distributed online, there really is tycoon that we’d be remiss if we’d different mention 😛 TAGEND

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I know, I know. Google isn’t “exactly” a brand-new or a fascinating implement that you didn’t once know about. That said, within the same mother companionship is another important distribution channel that many marketers often forget when they’re strategically giving content for the sake of symbol awareness.

YouTube is becoming more and more important to purveyors lean more heavily on video-based material. While, of course, you should continue to optimize your text-based content for search engine optimization, don’t forget to consider Youtube as an important canal as well. Not exclusively is YouTube great for hosting your videos and getting them shared across social networks, it’s also important to optimize your videos for investigation to get is available on Youtube as well.

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Other Distribution and Brand Awareness Channels: Facebook Twitter Linkedin Product Hunt Continuing Education and Learning

A challenge all marketers face are necessary for incessant learning over time. With brand-new tools and methods changing all the time, it’s essential to stay on top of the trends and changes. Luckily, there aren’t a shortage of tools and platforms for you to learn new tricks or techniques and take required classes.

HubSpot Academy, for example, is a great residence to travel anytime you need to get up-to-date informed of the most recent developments commerce best rehearsals, find answers to your questions, get guaranteed in a brand-new neighborhood of expertise, or refurbish certifications on subjects that you’re a little rust-brown on.

Bookmark your HubSpot Academy portal today

HubSpot Academy, a marketing tool for continuing education and learning


Other Ongoing Education and Learning Tools: Lynda.com Udemy Codeacademy Skillshare General Assembly Conversion Rate Optimization( CRO)

When it comes to your bottom-line aims, “youre supposed to” require a few tools for not only captivating prospects to dedicated sell campaigns, but just as importantly, converting those tourists into leads and clients. Thanks to a draw and drop interface, Unbounce causes you instantly build mobile responsive platform sheets without make succor. The implement also integrates with a number of different CMS pulpits and tools.With Unbounce Convertables, you can also launch targeted overlays on top of any web page, each with a dedicated call to action. Customizable triggers and targeting regulations give you ascertain over who insures your renders and when, so you can dish its most important offers to the right audience.

Try Out Unbounce Now unbounce logo.pngOther CRO Tools: Hotjar Optimizely Leadpages HubSpot Landing Pages Tool( try it below)

Build landing pages that convert visitors for free.

Event Marketing

Whether your squad views monthly customer and prospect happens, yearly powwows, or really periodic community outreach parties and occasions, it’s important to have the most wonderful incident commerce tool up your sleeve when the time comes to use it. After all, in-person occurrences are some of the best ways to interact with potential the consumers and create a firebrand ordeal that potentials, clients, and your community will remember.

Eventbrite is an efficient, easy-to-use tool tons of purveyors rely on not only to control the logistics( like ticketing) of incidents but likewise to promote their happenings. Eventbrite lets you create an occurrence mooring sheet and allows you to set up your ticketing and payment for the contest all within the same programme. The best part? Eventbrite is always free if you’re hosting a free episode!

Check Out Eventbrite Now hscm - marketing tools  post  - eventbrite.png


Other Event Marketing Tools: Picatic Facebook AddEvent Innovation and Efficiency Tools

If you’re on the quest for new market implements, probabilities are you’re not just looking for the mallet and the hammer in your toolkit. Instead, you might be looking for new and innovative solutions to try out and experiment with in your sell. Racket about title?

As marketers, you’ve possibly used forms — whether on your site or in a inspection — more than a few times. But have you ever started to get bored with the same old-fashioned, robotic use nature?

Typeform is the tool you need to try if you’re looking for new ways to interact with your potentials and clients while establishing them a positive, human-centered event. Typeform isn’t simply another inspection implement. It’s a communicative, interactive typeform that feels more interactive than a standard use. Use it to host examination material, lead fleshes, or even make content with it by putting together quizzes and more.

Try Using Typeform in your Commerce Today

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typeform logo.png Other Innovative Tools to Try: Giphy Todoist Keeping Up with the Latest Industry News Tools

Reading this post alone won’t cease your career-long pastime for the most recent developments implements, tends, and marketing procedures. That’s why keeping up with the latest manufacture information is a full one of the purposes of your job as a marketer.

Product Hunt, a tool represent for attaining the latest implements and products, is a must for any purveyor trying to stay on top of the industry and find new channels to promote their own make launchings. Product Hunt is a daily feed of launched tools, causing people upvote what they think is interesting. Pro tip: when you sign up for Product Hunt, placed it as your homescreen in your browser so you’ll always have a remembrance to keep an eye out for what’s new. Who knows? You might even decide to use some of the featured tools yourself!

Sign Up for Product Hunt Now hscm - marketing tools  post - product hunt.png

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Other News and Timely Tools: Flipboard Pocket Your choice of online information generators or stores Lead Generation

If you’re in the mood for necessitate generation, you probably have you attentions on the honour: proselytizing anonymous website visitors into contacts with mailing address that you can successfully nourish. While shoring pages are a must for some things, sometimes you miss a shorter, simpler consumer suffer to capture lead information.

HubSpot’s free marketing implements can help do exactly that. The time a lead shares their email, you’ll know these people, where they make, and what pages they called — all in real period. When they end an offering or check your pricing, you’ll be ready to follow up right away.

And with simple but strong analytics, you’ll know more about what’s labouring and what’s not — like which freight generators or pieces of the information contained are driving the most changeovers. It’s a risk-free highway to identify areas what inbound sell can do for you. No plan necessary.

Try HubSpot’s Free Marketing Tools hscm - marketing tools blog post - HSMF-1.png HubSpot_Marketing_V_Color.png Lead Nurturing

In the world of precede nurturing, the tools and techniques worked are incessantly involving. While a number of aspects of nurturing remain the same, like utilizing email to nurture contacts down your move, for example, the contents and positioning “youre using” is ever-changing. It would be easy for us to feed a aim of standard workflow and automation tools( like HubSpot’s, for example) you can use to nurture your contacts down the funnel. But if you’re looking for something a little more innovative for actually making nurturing content, we have a new tool for you to try.

Vidyard is a great implement for creating and hosting magnificent video material in your nurturing overflows and otherwise. At HubSpot, for example, we’ve even started using Vidyard to create unique, customized nurturing videos specific to our audience and produce. What sees Vidyard so great is its variety of video implements that you can use to create impressive content.

From Vidyard’s live piece to its studio content creation produces to its free tool – ViewedIt — Vidyard is an excellent tool if you’re a marketer looking to jump on the video bandwagon and start integrating video into all of your content.

Check out Vidyard Today

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Online Advertising

If your team is making investments into PPC ad blitz on stages like Google, Bing, Facebook, Twitter, or LinkedIn, it’s likely a little bit of a hassle to oversee all the various ad campaigns you’re running across each different network. Besides only managing them, you then have to try and reporting under the results of all of them. What a battle. Fortunately, there’s a tool for that.

AdStage makes the hassle out reporting on all of the PPC safaruss you’re flowing and settles it all in one place. AdStage helps you automate, start, and organize your safaruss across all of its most important PPC stages, then allows you to report on your results. With visual features and potent automation tools, AdStage is a must for PPC professionals and newbies alike.

Check out AdStage HSCM - marketing tools post - adstage.png

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Other Online Advertising Tools: HubSpot Ads Add-On Perfect Audience Google Ads Facebook LinkedIn AdRoll Project Management

File management and organization is one thing, but how do you succeed all of the moving bits of a marketing safarus or projection? There are many different implements you can use for the projects, but merely one puts out when it comes to the number of integratings and peculiarities at the price of — oh yeah — free!

Trello is a lot of project management tool for small teams and individuals. With it’s Kanban-style setup and entertaining user interface, Trello gives you set up to-do lists and tag individual placards with due dates, representatives, names, and more. You can attach files, associates, portraits, and more to your cards and easily get a full-view of any project that you’re working on. At HubSpot, we use Trello daily to organize our crew expeditions and individual to-do lists. Demand an example of how we do this? Check out our guide to overseeing commerce safaruss in Trello.

Get Trello — It’s Free !

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Other Project Management Tools: HubSpot Campaign Tool( one of many tools in the HubSpot Marketing Platform) JIRA Asana Airtable Search Engine Optimization

Whether its keyword research, content optimization, or checking your current page ranks, every marketer need to see a go-to implement for strategy what material establishing and how to optimize it for SEO. Google Analytics and SEMrush our enormous tools for planning which keywords to grade for, but how do you make sure the content you create actually converges your goal formerly it’s made?

Ryte is the ideal tool purveyors can use to make sure their SEO campaigns are having a real impact on their commerce strategy.

Check out Ryte now

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Other SEO Tools: HubSpot Content Strategy Tool Google Analytics/ Keyword Tool Keywords Everywhere Chrome Extension Ahrefs SEMrush Moz Social Media

Social Media Managers know the ache of announcing that excellent social media berth merely to have a follower find a typo a time later and call you out. For marketers, squandering a social media tool to schedule all of your uprights( so you catch those typos ahead) is a must. But the committee is also helps to get the right analytics from your social berths, especially on canals where it can be hard to get that information.

Iconosquare is the perfect tool for marketers to flourish their label on Instagram with easy-to-use analytics. It’s not ever easy to know what’s running and what’s not on Instagram. But, as the second most well known social path and one that’s swiftly approaching first most well known among some age groups, it’s a direct that marketers can’t afford to miss out on. Try Iconosquare now to maximize your Instagram analytics and optimize your label Instagram channel for success.

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Other Social Media Tools: Buffer Hootsuite Facebook Twitter Linkedin HubSpot Social Inbox( one of countless tools in the HubSpot Marketing Platform)

Try HubSpot's Social Media Tools for Free

Team Communication

Where would your work day be without accessibility and communication between you and your colleagues? Probably fairly exasperating. Marketers can’t shy away from communication when it comes to aligning with team members and across the company, so having the right crew communication tools is required every single day.

I’d be given a lot of slack if I didn’t manufacture the world well informed this tool.

Slack is a potent messaging app that allows you and your teammates to quickly theme back and forth without the hassle of email. But it’s not only AOL instant messenger 2.0. Slack has potent features and incorporations that make it possible for you to integrate all of your other daily implements — like Trello, Gmail, Giphy, and so many more — right where you’re previously communicating. You can start paths between different crews or precisely chat with specific collaborators. Slack realise remote and in-person work possible and easier than ever.

Get Slack today. Dangerously. Do it .

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Another tool to mention, though slightly different in purpose, is Shift. If you’re racing several email detail and various propagations and lotions, this is a great way to organize everything.

A cool one of the purposes of Shift is that, in addition to providing gathering your email inboxes, it also allows you to manage other works, such as HubSpot Sales, Grammarly, and Asana.


Other Team Communication Tools: HipChat Google Chat Join.Me Zoom Skype Website Optimization

As marketers, sometimes it feels like we’re forever realizing educated predicts about how our site visitors are going to interact with our material. While we might design a page to draw our user’s nose to a spot on a page, how do we ever really know where their focus is so that we can improve that suffer?

Hotjar is a brand-new and easy action to truly understand what your network and portable site visitors are looking at when they interact with your area. WIth its visual heatmap implements, you can understand what users demand, expresses concern about, and interact with on your place. Hotjar visually represents visitors’ clicks, sounds and moving demeanor, giving you the ability to find hot areas for emergence and alteration pace optimization.

Convinced? Try Hotjar. It’s Free !

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Other Website Optimization Tools: HubSpot Website Platform Optimizely Unbounce Get the Full List of Tools

We’ve encompassed a lot of tools for every part of your work on this page. But sometimes, it’s really helpful to see the full roll. Now is our register of the top 58 market implements you need to know about.

Top 61 Tools Every Marketer Should Know About AddEvent Hootsuite Piktochart Adobe Color CC Hotjar Product Hunt Adobe Spark HubSpot Academy Recordit Adroll HubSpot CRM SEMRush Adstage HubSpot Marketing Skillshare Ahrefs Iconosquare Skype Airtable IFTTT Slack Asana JIRA To.Doist Box Join.Me Trello Buffer Kap Twitter Canva Keywords Everywhere Typeform Codeacademy Leadpages Udemy Dropbox LinkedIn Unbounce Eventbrite Lynda.com Venngage Facebook Moz Vidyard Flipboard OnPage.org Vimeo General Assembly Optimizely Wistia Giphy HipChat Youtube Google Ads Pocket Zoom Google Analytics Picatic Google Drive Digital Marketing Tuner

You’ve got all the tools you need, but are you looking for a residence to start putting them all together? Check out our free marketing blueprint .~ ATAGEND It’ll walk you through composing your own market strategy and school you how to use all of these implements together.

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