Posted by brian.ho
Data visualization pulpits have become a vital tool to help illustrate the success of a body of work. Painting a clear picture of your SEO acts is as important as ever, whether you’re reporting out to patrons or to internal stakeholders at your own company. More and more SEOs are turning to data visualization tools to do so — gathering in data from across multiple SEO implements, blending that data in unique natures, and helping to pull back the curtain on the whodunit of SEO.
Platforms like Tableau and Google Data Studio are becoming more commonplace in the SEO community as we endeavour better ways to communicate with our units. We’ve heard from a number of kinfolks in the Moz community that having a central dashboard to present data has modernized their own reporting treats. It’s also made information more digestible for colleagues and patrons, as they can see everything they need in one place.
Thanks to the helpful feedback of countless, many STAT customers, we’ve been hard at work building six Google Data Studio Community Connectors to help pull STAT data into Data Studio. Fortified by beta testing and your pithy input, we’re elicited to propel the six connectors today: Historical Keyword Rankings( site and tag elevation ), Share of Voice( website and tag position ), and Ranking Dispensation( website and label level ).
If you’re already expending STAT, dive into our documents in the Knowledge Base to get all the nitty-gritty details on the connectors. If you’re not yet a STAT customer, why not chat with a affectionate Mozzer to learn more?
Want to hear a bit more about the connectors and how to be executed? Let’s go!
Historical Keyword Rankings
Tracking daily keyword ranks over hour is a central part of STAT and the long-term success of your locate. The Historical Keyword Rankings connectors mail historic highest rank data to Data Studio for every keyword you’re currently moving in a site or a call.
You can start out with a simple table: perhaps if you have a group of keywords in a dynamic tag, you might want to create a table of your top keywords ranking on page one, or your top keywords grading in positions 1-3.
Turn that table into a line graph to understand average rank for the whole site or tag and blot tendencies 😛 TAGEND
Share of Voice
In STAT, share of voice values the visibility of a group of keywords on Google. This keyword named can be keywords that are grouped together into a tag, a data contemplate, or a site. Share of voice is calculated by assigning each ranking a click-through rate( CTR) and then multiplying that by the keyword’s scour volume.
It’s important be pointed out that share of voice is based on the concept that higher ranks and higher exploration publication give you more share of voice.
The default chart type will expose a doughnut planned for current share of voice, and a line graph will show share of voice over season:
Ranking Distribution, offered in the Daily Snapshot and Ranking Trend sentiments in the STAT app, shows how your keyword higher-rankings are distributed across the top 119 Google results.
View your top standing plights as a bar chart to easily eyeball how your ranks are distributed, where shifts are taking place, and where there is clear opportunity for improvement.
Getting started with the connectors
Whether you’re a Google Data Studio pro or a bit newer to the tool, setting up the connectors shouldn’t be too arduous. Get started by visiting the page for the connector of your selection. Authorize the connector by tick the Authorize button.( Tip: Each connector must be authorized separately .)
Once you allow the connector, you’ll encounter a parameters table like this one 😛 TAGEND
Complete the fields consuming the proper information tied to your STAT account 😛 TAGEND STAT Subdomain: Fill in this field with the subdomain of your STAT login URL. This plain aims to ensure that the GDS connector steers its request to the correct STAT subdomain.STAT API Key: Find your API key in STAT by inspect Alternatives> Account Management> Account Settings> API Key.STAT Site/ Tag ID: Retrieve IDs through the API. Visit our documentation to ensure you use the suitable API calls.Allow “STAT Site/ Tag ID” to be modified in reports: Tick this box to be able to edit the website or tag ID from within the report, without reconfiguring the connector.Include Keyword Tags: Tick this box to add a pillar to such reports populated with the calls the keyword is an integral part of( exclusively applicable to site and label historic keyword positions connectors ). Allow “Include Keyword Tags? ” to be modified in reports: Tick this box to be able to turn the inclusion of the Keyword Tags tower on or off from within the report, without reconfiguring the connector( simply applicable to site and tag historical keyword rankings connectors ).
Once you’ve crowded in the counter, sound Connect in the top right.
Confirm which pillars you’d like to include in the report. Review the rows, and click Create Report.
Once you’ve developed a report, the exciting segment begins! Whether you’re pluck in your STAT data for a fresh report, lending it into a report with other slice of data, or applying Data Studio’s data merging aspect to create compelling contemplates of your search presence — there are so many ways to slice and dice.
Ready to keep the connectors into make? We can’t wait to hear how your Google Data Studio reports are strengthened by adding in your STAT data. Let us know how it goes in the comments.
Not yet a STAT user but bizarre how it might fit into your SEO toolkit? Take a expedition of such products from your friendly place Mozzer 😛 TAGEND
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