10 Ways Small Businesses Should Be Using Video (with Examples!)

In my last announce, I dove into the 17 reasons why small and medium-sized companies require video and promised that I would share the how, or the most efficient way small and medium-sized companies could incorporate video into their commerce intention. Now “its by”!

There isn’t much more preamble necessary, truly( if you’ve read the previous pole, that is ). So let’s dive in.

1. Introduce Yourself

The combination of both audio and visual stimulant in video spawns describing complex notions much easier and more importantly, easier to understand.

Try utilizing a video on your homepage that outlines what you do and what difficulty you solve for your patron in less than 90 seconds. You’ll find this is a lot more effective than was seeking to cram these same justifications into the first headline and paragraph of your home page … all above the fold.

A great illustration of an explainer video that speaks to a problem and how the company solves it is this original one from PadMapper ­čśŤ TAGEND

And no, it doesn’t have to be an animated explainer video. But this is definitely a good and economical( most of the time) arrange to start.

For a non-animated copy, recall the ultra-famous Dollar Shave Club video ­čśŤ TAGEND

2. Share the Details of What You Do

While one outline video on your website home page or Facebook page( or both !) is an excellent way to initiate parties to your company and what the hell are you do, you’ll often need a little more description to earn your audience over. A few, more detailed videos that explain the details of your product’s facets or the different business you render is an excellent way to provide more information and help your gathering decide to buy.

3. Give Third-Party Proof( a.k.a. Customer Testimonials)

Get other people who love your make, service, or companionship on camera and do it now! It’s so much more effective than examining you tout your own acquiring peculiarities. And let me say to you: video tributes are style, channel, practice more plausible than ­čśŤ TAGEND

“I couldn’t believe what ABC company did for my nuptial! ”- Sally, NYC

Know what I represent?

4. Empower Your Managers to Drill Your Audience

One of the most effective ways to show your firm as a leader in your gap — and knowledgeable as heck — is for your manager to share their own acquaintance and improve your public. Mull Moz’s whiteboard Fridays, which Rand Fishkin started a very long time ago when the company was just starting out.

Maybe you’re not a engineering company, but don’t think this can’t still is related to you. You might share how to set grows, or how to save money on your taxes, etc. There are perpetual educational topics in your infinite that your audience will find useful. Plus, this will help them build respect for and knowledge of your label, which never suffers!

5. Show Off Your Culture

You’ve possibly heard about “culture content” before. But “what hes” culture content? It’s content that registers who you are as a business. And yes, before “youre asking” … yes, customers care. Specially for small businesses, customers want to like who they’re buying from, even if this is a subconscious desire.

So show off who you are. Maybe you’ll have quick chit-chats with people on your unit, or prove a season lapse video of your office for the working day, for example.

6. Share Your Creation Story

This is a particularly relevant one for small businesses, even more so than larger corporations. Just like I mentioned in culture content, people are often very interested in how the small business they buy from was founded. Oh and likewise … beings desire floors. It’s in our DNA.

The Founders Brewing Company has a great example of this, peculiarly because they truly found the excellent balance between telling their floor, sharing where they came from, and impelling it relevant to their customers and employees.

7. Blog in the Medium Your Audience Craves

It’s amazing how many beings love to watch video content. Like genuinely … it’s the medium buyers crave. And they’ll click on that little triangular represent button any opportunity they get.

So why not supplement more of the contents they like to your blog to get them coming back for more? Video blogs don’t “mustve been” Hollywood-style production value. Record a video blog by using your webcam while sitting in your office or a meeting room. Or even use your iPhone to record some thoughts while you’re treading down wall street!

8. Thank Your Customers

Loyalty is critical to the sustainability of your business. Preserve your customers around by making them feel desired and send them a remembrance every so often that you’re indebted for them and their subsidize!

This type of video clearly doesn’t “mustve been” super high-pitched yield importance either( although , no one’s going to penalise you if it is !).

Check out Janet Wakeland’s video from remARKably Created as an example ­čśŤ TAGEND

9. Show Your “Production” Process

Did I mention that your audience was concerned about who you are as a business? Proving “behind-the-scenes” is another way to give them a real picture of who you are and where their acquire is coming from.

Here’s a great example from Jeni’s Splendid Ice Creams making their debased, drool-worthy ice cream sandwiches ­čśŤ TAGEND

While at first, this may seem to apply only to companies exchanging physical makes, you could certainly adapts this video type for a service-based or software fellowship by showing a timelapse of your makes running the working day( and having nerf-dart opposes, of course !), for example.

10. Interview Experts and Spread the Reach

The last video sort, at least for today, is to interrogation collaborators or influencers in your industry for thought leadership content to again, develop your audience.

Our Wise Words serial, was a good example of this, where we chat with other marketers about how they’re exercising video in their own business!

Which video types have you tried? Share with us or link to them in the comments!

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